Issue link: https://recursos.axway.com/i/1275668
pressing areas of conversation is the impact on the product landscape, as the list of potential use-cases is a long one. Most fall into one of three broad categories. The first is bringing improvements to existing processes and workflows, such as consolidating accounts from multiple providers in a single interface or streamlining the loan application and approval process. Addressing pain points such as these could bring material improvement to the customer experience. The second is in surfacing account data or banking services such as payments in the platforms or workflows in which customers may want to consume them. A good example here would be direct connections between an SME's accounting software or ERP platform and their banking services. Where the industry conversation has become particularly focussed of late is the creation of APIs that go beyond the basic regulatory requirements. It is here that European banks such as Nordea and BBVA see the opportunity not just to support the launch of a new wave of innovative products and services, but to generate revenue from doing so. On the other side of the equation, there is a growing list of TPPs also looking to offer new services and propositions to customers. Analysis of the TPPs registered under PSD2 shows use cases in areas as diverse as helping customers to identify and cancel underused subscriptions and developing new services for segments such as gig economy workers and the youth segment. For banks, there are opportunities to be taken, and clear risks from inaction; those banks that are not positioned to innovate will find that others move into the gaps.