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axway.com
With a well-managed CX network,
you can:
• Simplify customer onboarding
processes via automated
workflows and self-service portals
• Grow capacity for innovation
by recruiting and empowering
independent developer networks
• Compose a modern digital
workplace that restores
enterprise-level security while
providing employees with full and
seamless access to information
• Coordinate information, resources,
and services in real-time with
trusted partners
• Understand the real-time
performance, quality and demand
trends across different customers,
partners, and developers
05
Put the customer
at the center of
everything you do
To deliver the experiences and
interactions customers now expect,
banks need to create fast and
innovate often. Disruptive leaders
are building customer experience
(CX) networks — integrated and
engaged business ecoystems fueled
by common APIs — to drive digital
initiatives and experimentation in the
big, wide world of open banking.
CX networks integrate internal
computing infrastructures, employees,
and business processes with external
exchanges, processors, partners,
and developer communities to
create personalized "digital value
chain" services.
By bringing the entire digital banking
ecosystem together in a powerful CX
network with a shared purpose, you
can connect data from anywhere to
co-create services and experiences
that generate new revenue streams
and increase customer loyalty.
A corporate banking client's
customer experience might involve
interactions with payroll companies,
multiple domestic and international
payment processors, and more.
Here is an example of what a banking CX network might look like from a mortgage customer's point of view
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1. Save for down payment
2. Get pre-approval for financing
3. Research neighborhoods
4. Find realtor
5. Check our comps on house
6. Negotiate with seller
7. Earnest money in escrow
8. Home inspection
9. Check rates
10. Check credit
11. Shop for mortgage
12. Realize that VA loan
is possible
13. Underwriting on
loan application
14. Shop for movers
15. Find the title company
16. Homeowner's Insurance
