5
axway.com
Technology is ubiquitous and "always on"
The shift to open banking is far more than a compliance exercise. With
900 billion hours spent inside mobile apps in 2016 and 80 percent mobile
coverage in the developed world, it's easy to see why your customers expect
frictionless and personalized journeys available 24x7 across all virtual and
physical interactions with your bank.
On top of being consistent, available, and engaging everywhere, all the time,
you also need to introduce innovative new apps, products, and services faster
and more often if you want to measure up to the digital experiences they are
having in other aspects of their daily lives.
For example, you might have a developer build a mobile app that presents
customized real-time mortgage offers with just a tap. When a customer is
shopping for a home and wants loan information, the app gathers contextual
information from external sources, including GPS location from a smartphone
and up-to-the-minute real-estate listings from Zillow. Then, using APIs, it
combines this third-party information with your bank's internal back-end
data about the customer's accounts, income, and spending habits to provide
customized loan offers on the fly.
900
billion
hours spent inside
mobile apps in 2016
80
percent
mobile coverage in the
developed world
